SIMPLE MAGIC

By the time Europeans arrived in the Americas, the magic of smoke had already become a custom among all pre-Columbian peoples, from its roots on the Orinoco River to the vast prairies of North America. Great and powerful empires, such as those in Mexico, as well as submerged ancient cultures, like those of the Maya, smoked, breathed and chewed tobacco.

But also the small indigenous communities that took refuge from the military power of their neighbours in remote jungle corners and tried to survive there as best they could – they all used tobacco as a sedative, for contacting the gods during spiritual journeys, as a remedy, and to deepen relationships with fellow human beings.

A lot has changed in the last five centuries, but part of that magic, so simple, is still felt today when passionals light up a cigar – tobacco cleanses the soul, establishes ties to the spirits of the past, to memories and between people.

Among the Miskito, a pre-Columbian people living along the Caribbean coast of Honduras and Nicaragua, the sukia, a type of healer, counsellor, and sorcerer, were responsible for the smoke spell. These shamans blew smoke over the sick to heal them by connecting their spirit with that of the gods.

The cigar Umnum pays homage to the figure of the sukia and its simple magic with the help of a difficult feat: unbeatable value for money. After only three years, Umnum can already be found in almost 40 markets. Undoubtedly, the biggest weapons in the arsenal are, in the words of brand ambassador Agustin Misson, a return to simplicity, a good price and a finely tuned offering for a diverse audience of aficionados.

Misson describes the Umnum Nicaragua as a medium bodied cigar with an earthy, spicy aroma. A Nicaraguan production with a sun grown wrapper from Nicaragua, a binder from Indonesia, and a 100% Nicaraguan filler, from which the aroma of an Ometepe tobacco can be clearly tasted. The formats are also varied.

The most popular cigar, the Canonazo, is a Robust Largo. As well as this is the Jumbo, which resembles a Gruesome and the Bond, a medium Corona format. The company has announced additional vitals for the Nicaragua series, which are scheduled for release in 2022. According to the Agustin Mission, the Umnum Honduras offers another special feature. The cigar has a Corona leaf, which gives it more intensity and sweetness.

Overall, the blend of the Umnum Hondura is more complex. The wrapper is sun-grown tobacco from Honduras, with San Andres tobacco from Mexico added as a binder, while the filler tobacco comes from Nicaragua and the Jamastras Valley in Honduras.

The unum Honduras also comes in a variety of formats, including a classic sized Robusto, a half-Corona and finally something for those who enjoy the large calibre: The Champion.

They are simple but tasty cigars that are in the lower price segment of long fillers of excellent quality to give habitual passionals daily smoking pleasure. This is the simple but successful Magic of Umnum.

To find out more about this topic, please do not hesitate to contact us today at Taylors Tobacconists.